Prepare consistent messages and controlled public statements when the organization is going through a crisis.
Goals
- Adapt the information to the target audiences.
- Structuring clear messages without exacerbating anxiety.
- To prepare and conduct a public or media intervention.
Program
Identify the audiences
- Understanding their expectations and the effects of the crisis on each group.
- Identify the different categories of audiences, understand who can hear what.
- To tailor messages to different audiences in order to limit negative impact.
Organize the response
- Define the stakeholders, roles and communication actions.
- Clarifying the phenomenon linked to the crisis: identifying the origin and understanding the object of the crisis.
- Identify a team and the right people to best handle the crisis.
Formulate the messages
- Choose the words, prioritize the information and check for understanding.
- Define an appropriate semantic field: words that are true but not anxiety-inducing.
- To construct meaningful expressions to illustrate a situation, to define a project.
Speaking
- Prepare, rehearse and answer questions or objections.
- Structure your message, time your intervention, practice and rehearse your speech.
- Organizing the logistics of public speaking during a crisis.
Specific cases
- Anticipate interviews and discussions with social representatives.
- The specific case of the interview request.
- The specific case of trade unions, representative organizations.
Practical application and feedback
- To work on a situation close to the participants' real-world experience.
- Compare several responses and observe their effects in an exchange or incident.
- Develop reflexes adapted to one's professional context.
Evaluation and validation methods
Prior self-assessment and assessment of acquired skills at the end of training.
Target audience
Leaders and managers required to communicate during a crisis
Prerequisites
Prior training in public speaking is recommended.